Equity for Marketing: Grow Together with White Rabbit
We partner with ambitious founders by exchanging marketing expertise for equity, aligning our success with yours to build scalable, high-growth businesses together.
What is Quid Pro Quo?
Unlike traditional marketing agencies, White Rabbit becomes invested in your success. We believe the strongest results come from partnerships where both sides are working toward the same long-term goals, not just completing projects or meeting monthly deliverables.
Our Equity Partnership model enables selected startups and high-growth businesses to access strategic marketing, branding, creative, and performance marketing services in exchange for an agreed equity stake. Rather than operating as an external agency, we become an extension of your team—bringing expertise, accountability, and a shared commitment to sustainable growth.
By aligning our success with yours, we’re motivated to create lasting business value instead of focusing solely on short-term campaigns. Every strategy, creative asset, and marketing initiative is designed to help your company build brand awareness, acquire customers, increase revenue, and strengthen its market position.
What is Quid Pro Quo?
Unlike traditional marketing agencies, White Rabbit becomes invested in your success. We believe the strongest results come from partnerships where both sides are working toward the same long-term goals, not just completing projects or meeting monthly deliverables.
Our Equity Partnership model enables selected startups and high-growth businesses to access strategic marketing, branding, creative, and performance marketing services in exchange for an agreed equity stake. Rather than operating as an external agency, we become an extension of your team—bringing expertise, accountability, and a shared commitment to sustainable growth.
By aligning our success with yours, we’re motivated to create lasting business value instead of focusing solely on short-term campaigns. Every strategy, creative asset, and marketing initiative is designed to help your company build brand awareness, acquire customers, increase revenue, and strengthen its market position.
HOW IT WORKS
A Simple Four-Step Process
Apply
Submit your application with details about your business, product, market, traction, and growth goals.
Evaluation
Our team reviews your company, market opportunity, business model, leadership team, and marketing potential.
Partnership Agreement
If there's a strong mutual fit, we define the partnership structure, equity terms, deliverables, timelines, and responsibilities.
Growth Execution
Our team works as your marketing partner, executing strategy, branding, creative, paid media, and performance campaigns while continuously optimizing for growth.
WHO IS ELIGIBLE?
Who We Partner With
Our Equity Partnership is engineered for fast-moving businesses built around validated, highly ambitious products primed to scale aggressive operational metrics.
Ideal Verticals
What We Look For
Strong Founding Team
Driven, agile operational founders with domain expertise and transparent execution habits.
Product-Market Fit
A validated market framework demonstrating undeniable utility and sustained target user engagement.
Existing Customer Traction
Early recurring volume metrics proving real market demand and willingness to pay.
Scalable Business Model
Clean structural unit economics capable of sustaining multi-channel customer acquisition efficiency.
Long-Term Vision & Growth
A clear long-term direction paired with an absolute commitment to rapid performance scaling.
WHAT WE OFFER
Marketing Expertise That Drives Growth
Strategy
Marketing Strategy, Go-to-Market Planning, Brand Positioning, Growth Consulting.
Branding & Creative
Brand Identity, UI/UX Design, Website Design, Content Creation.
Performance Marketing
Google Ads, Meta Ads, LinkedIn Ads, Paid Search, Conversion Optimization.
Organic Growth
SEO, Social Media, Email Marketing, Content Marketing.
Analytics
KPI Tracking, Performance Reporting, Growth Dashboards, Continuous Optimization.
Frequently Asked Questions
The equity percentage varies based on the company’s stage, growth potential, and the scope of marketing services.
How much equity does White Rabbit typically take?
The equity percentage varies depending on your company’s stage, growth potential, market opportunity, and the scope of marketing services required. Every partnership is evaluated individually to ensure a fair and mutually beneficial agreement.
Is every startup eligible for an Equity Partnership?
No. We work with a select number of startups and scale-ups that demonstrate strong growth potential, a capable founding team, product-market fit, and a clear vision for long-term success. Each application undergoes a thorough evaluation process.
Is advertising or media spend included in the partnership?
No. While our marketing expertise may be provided in exchange for equity, advertising budgets (such as Google Ads, Meta Ads, LinkedIn Ads, influencer campaigns, and other paid media expenses) are funded separately by the partner company.
How long does the evaluation process take?
Once we receive a complete application, our review process typically takes 2–4 weeks. During this time, we assess your business, market opportunity, growth strategy, and partnership fit before making a decision.
What happens if my application is approved?
If your application is approved, we’ll schedule a discovery session to discuss the partnership in detail. Together, we’ll define the scope of work, equity structure, timelines, responsibilities, and growth objectives before signing a formal agreement and beginning execution.
Frequently Asked Questions
The equity percentage varies based on the company’s stage, growth potential, and the scope of marketing services.
How much equity does White Rabbit typically take?
The equity percentage varies depending on your company’s stage, growth potential, market opportunity, and the scope of marketing services required. Every partnership is evaluated individually to ensure a fair and mutually beneficial agreement.
Is every startup eligible for an Equity Partnership?
No. We work with a select number of startups and scale-ups that demonstrate strong growth potential, a capable founding team, product-market fit, and a clear vision for long-term success. Each application undergoes a thorough evaluation process.
Is advertising or media spend included in the partnership?
No. While our marketing expertise may be provided in exchange for equity, advertising budgets (such as Google Ads, Meta Ads, LinkedIn Ads, influencer campaigns, and other paid media expenses) are funded separately by the partner company.
How long does the evaluation process take?
Once we receive a complete application, our review process typically takes 2–4 weeks. During this time, we assess your business, market opportunity, growth strategy, and partnership fit before making a decision.
What happens if my application is approved?
If your application is approved, we’ll schedule a discovery session to discuss the partnership in detail. Together, we’ll define the scope of work, equity structure, timelines, responsibilities, and growth objectives before signing a formal agreement and beginning execution.
Ready to Grow?
Let's Talk.
Tell us where you're stuck and where you want to be — we'll come back with a plan, not a pitch deck.